All about NAD: This latest beauty ingredient is said to be the key to youthful skin – but is it all true?

Dr He acknowledged the fact that topical NAD is a relatively new field, but also pointed out that preliminary studies have found great potential in the ingredient’s use for conditioning the skin and also increasing cellular efficiency in skin cells.

“Our products currently contain both NAD and also natural compounds that have shown efficacy in replicating some of the benefits of increased NAD in cells, including sirtuin (a protein linked to skin resilience) activation and mitochondrial efficiency (the process of energy production in cells, which impacts skin health),” he added.

The ingredient, according to Dr He, works to rejuvenate skin by enhancing cell turnover, collagen production and skin elasticity, while fighting oxidative stress and free radicals, as well as safeguarding skin from premature ageing.

As NAD skincare is still at its infancy stage, there have only been a few clinical studies done on their efficacy and safety. When asked if NAD-based skincare could be unsuitable for certain people, Dr He said that the ingredient is generally considered safe, since it is a molecule that is naturally produced by the body. “It is an essential part of body functions and can be used on all skin types and is also suitable for all life stages,” he said.