LVMH Watch Week 2024: Standout watches from brands such as Hublot, Zenith, Tag Heuer and more

Launched in 1975 under the name Bulgari Roma, the 18k gold digital-display watch was initially meant to be a gift for the house’s top patrons. The minimalist timepiece proved to be a success and evolved quickly, gaining popularity in the 1980s with personalities, such as pop idol George Michael. Almost 50 years on, Bulgari rekindles the icon’s original allure. Featuring its name Bulgari Bulgari engraved boldly around a yellow or rose gold bezel that resembles an ancient coin, the new iteration is available in two sizes. The first is a gender-neutral 38mm with a transparent caseback offering a full view of the self-winding mechanical in-house BVL 191 calibre. The second, a slim 26mm quartz-movement variant, has a charming vintage aesthetic to it. Echoing the piece from 1975, the yellow gold models feature a striking black dial, while the rose gold versions flaunt a softer dial in silver opaline.